Matching the boldness of the work
The Nuova Prospettiva Association needed a print identity for A New Perspective that matched the boldness of Jeff Koons' work. Striking enough to draw attention, yet clear enough to guide visitors through the show.
One piece, done right
The brief centered on a single piece done right: a trifold brochure that could carry the exhibition's voice while presenting dates, location, and featured works with editorial clarity.
Building a bold editorial piece
The final trifold paired striking typography with a clean, confident layout. Bold enough to echo Koons' work, clear enough to walk visitors through the exhibition's dates, location, and featured pieces at a glance.
A piece that represents the studio
Beyond serving the show, the brochure became a strong showcase of the studio's editorial range. Proof of an ability to translate a distinctive artistic voice into print with clarity and impact.
